Demo & Product Engineer

Job Specification: Demo & Product Engineer Location: Istanbul (Asian Side), Turkey
Department: Customer Service
Reports to: Product Manager
Employment Type: Full-time
Salary Range: $35,000 USD annually + up to 1-month bonus + full benefits

Position Summary: Liugong, a globally recognized leader in construction equipment, is expanding its presence in Turkey. This position plays a dual role — acting as a technical ambassador for Liugong machinery and providing real-time product support and market feedback. The ideal candidate will combine strong machine operation skills with product engineering knowledge and a deep understanding of customer needs in the local market.

Education & Qualifications:

• Preferred Education:
  
  • Degree or technical diploma in Mechanical Engineering, Automotive Technology, Mechatronics, or related field is advantageous.
  • Relevant certifications in equipment operation, hydraulics, or diesel systems are a plus.

Required Experience:

• Minimum 6 years of hands-on experience in one or more of the following areas:
  
  • Construction machinery operation (excavators, loaders, graders, etc.)
  • Field service or maintenance of heavy equipment
  • Technical product support or product engineering for CE (construction equipment)
• Experience working with OEMs or heavy equipment dealers is a strong asset.

Technical Skills & Expertise:

• Machine Operation:
  
  • Able to proficiently operate various construction machines (e.g., hydraulic excavators, wheel loaders, dump trucks) to demonstrate capabilities and match application conditions.
  • Ability to simulate real-world job site tasks during demonstrations for customers and dealers.
• Mechanical & Electrical Systems:
  
  • Solid understanding of diesel engine systems, hydraulic circuits, and machine control electronics.
  • Able to perform basic diagnostics and evaluate machine performance under different conditions.
• Field Testing & Validation:
  
  • Experience participating in product testing, machine adaptation projects, and gathering operational data for localized performance optimization.

Language & Communication:

• Turkish: Native or fluent (written and verbal)
• English: Intermediate to advanced working knowledge — able to communicate technical issues and feedback with international product teams.
• Strong presentation and interpersonal skills for:
  
  • Conducting live demonstrations
  • Leading training sessions
  • Explaining machine advantages and operational tips to non-technical audiences

Personal Attributes:

• Customer-Oriented:
  
  • Understands the importance of user experience, uptime, and value-in-use for construction equipment.
  • Can adapt approach depending on audience (dealer, operator, site manager).
• Analytical Thinker:
  
  • Capable of translating machine performance and customer feedback into actionable product improvement suggestions.
• Self-Motivated & Proactive:
  
  • Takes initiative to identify potential issues and support continuous improvement efforts.
• Team-Oriented:
  
  • Works collaboratively with sales, service, product, and R&D teams both locally and at headquarters.

Key Responsibilities & Outputs: 1. Machine Demonstration & Customer Support

• Plan and execute machine demonstrations that showcase performance and usability.
• Adapt demo activities to match local applications (construction, mining, earthmoving).
• Support sales engineers during customer visits and tender evaluations.
• Offer on-site training to customers and dealers post-sale to increase satisfaction and reduce misuse.

2. Product Feedback & Localization

• Monitor and document machine performance in field trials.
• Analyze operational feedback to identify potential improvements or local adaptations.
• Coordinate with HQ on configuration changes and validate localized features or components.
• Help troubleshoot recurring technical issues that may be region-specific.

3. Technical Training & Documentation

• Deliver operator training and technical familiarization courses to dealers and end users.
• Assist with creating and translating technical documents, such as user manuals, service bulletins, and training materials.
• Maintain demonstration fleet — including scheduling routine maintenance, repairs, and preparation for events.

Work Conditions & Travel:

• Travel Requirement:
  
  • Up to 70% travel within Turkey to job sites, customer locations, and demo events.
  • Occasional international travel to support regional events, attend training, or visit headquarters (China or elsewhere).
• Work Environment:
  
  • Mix of field-based (job sites, outdoor demos) and office-based activities.
  • Requires ability to work in variable environmental conditions and interact with operators, site managers, and engineers.

Tools & Equipment Used:

• Construction equipment (various models and classes)
• Diagnostic software and tools for mechanical/electrical systems
• Standard office software (e.g., MS Excel, Word, PowerPoint)
• Technical documentation platforms and reporting systems